Step 1

Is it essential?

As minimalists, we aspire to stock only what is essential. How do we define essential? To us, they’re the things you need, rather than want. For example, you need underwear but don't necessarily need a funky hat.

We understand that essential means different things to different people. Ultimately we define it as the things you use on daily basis. We draw on our own personal experience plus customer feedback to ensure the essential products you need are available via the Fairlings store.

Step 2

Is it organic, vegan and sustainable?

We are committed to stocking only products that we know to be good for people, animals and the planet. So, step two involves a rigorous assessment using the following selection criteria, listed in order of priority:

Step 2

Is it organic, vegan and sustainable?

We are committed to stocking only products that we know to be good for people, animals and the planet. So, step two involves a rigorous assessment using the following selection criteria, listed in order of priority:

I. Vegan/Cruelty-Free – Here at Fairlings we believe in animal liberation. All of our products are vegan and cruelty-free and they always will be. This is an absolute non-negotiable.

II. Organic – We believe toxic-free is the best way to be, so we look for items made without the use of any chemicals. Organic certification has begun to transform the food industry and we’re ready to lead the charge for a similar movement in everyday consumer goods.

III. Fair trade – We personally interview the founders of every brand we stock to get a full understanding of their supply chain. It's important for us to work with brands that do not exploit workers anywhere along the line.

IV. Sustainable – This is the hardest box to tick, as sustainability to us goes beyond just the product to also include things like eco-friendly packaging and postage. It's something we take very seriously, and we do our best to work with brands who are environmentally conscious.

Step 3

Does it actually work?

As well as all of the above criteria, we seek products that perform.We know from personal experience the frustrating feeling of buying natural products only to discover they simply do not get the job done. Often, the products we stock at Fairlings are those we’re already using (and loving!) in our own home. However, if we like the look of something new that we’ve not tried before, we personally test it to ensure it performs amazingly.

But we don’t rest with just our own opinion. If we love a product, we'll then send it on to friends and customers to get extra feedback. This process can take months as we go back and forth with different participants. Only products that garner overwhelmingly positive reviews will be considered for the Fairlings store.

Step 4

Is it made locally?

As an Australian-based company, we look within our borders first. We regularly attend trade shows, trawl online and consult with customers, friends and family to stay abreast of what products are out there. If we can't find a product that meets our criteria, we then expand our search abroad. We're committed to stocking the best we can find that's still reasonably priced, and sometimes that means looking internationally.

Step 5

Are all the ingredients natural?

By this stage we're usually feeling fairly confident in the product. But to be absolutely sure that it meets our criteria, we next take a detailed look at the ingredient list.

We’ve designed a method to systematically research every ingredient, giving each one a rating from least harmful to most harmful. We also look at the organic components and all of the derivatives to make sure nothing nasty is hiding in the background.

Step 6

Who’s behind the brand?

Once we're happy with the product, we like to get to know the people who’ve made it. We always interview the brand’s founder to get a better feel for their ethos and clarify any final questions we may have.
We document their stories on our website, too, so you can connect with the founders and know who’s responsible for making the amazing products you're using!

We’re constantly searching for the best of the best

As you can see, our process for finding the best and most ethical essential products on the planet is pretty exhaustive. Of course, not every product is 100% perfect for everyone, as we all have different bodies and allergies. But we believe our six-step test truly does simplify your search for natural, everyday products that work.

CHECK OUT OUR RANGE
Web Analytics Popular Products