We’re Michael and Masa, husband and wife team behind Fairlings, currently living in Canberra, Australia.
In late 2015 the idea of Fairlings was born from frustrations of not being able to find high quality and ethical day-to-day essential items in one centralised place. We often had to shop at multiple health food stores or niche online shops to get simple items such as shampoo and tooth paste.
So instead of waiting for a solution to come along, we decided to solve our own problem and start an online store! Our goal is to make shopping for natural products easier. Minimalists at heart, we stock just one brand of each product, the best we could find based on rigorous research.
As part of our decision to open a store, we’re striving to reduce the waste impact we have on mother nature and therefore only use bubble wrap and filling for our packages that is recycled from orders that we have received. A lot of waste is produced in transporting stock, so we like to reuse to give it another life. We try our best in our personal lives as well to limit the amount of waste we produce and try and reuse wherever we can.
We would love to one day open up physical stores around the country. At this stage we know that online retail is a convenient and cost-effective option for people looking to buy ethical everyday items and this is why we wanted to start the Fairlings journey that way.
In addition to Fairlings, we run The Minimalist Vegan, a popular global media platform that helps people find the balance between eating well and living mindfully. We post an article a week on simplicity, minimalism, veganism as well as delicious plant-based recipes. Our work has been featured on large wellness websites, including Food Matters, Loving Earth and One Green Planet.
With love and simplicity,
M & M